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  Case Studies
  erlanger inc has been privileged to work with a number of well-known companies representing different industries yet different challenges. Working as a team with client company personnel, success was achieved as typical examples below show.  
 
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Case Study Title/Summary

Prioritizing and Exploiting Market Opportunities
Consumer products company looking at market entry for several Latin American markets. Had been operating on an opportunistic basis - if a distributor shows up, sell. erlanger inc carried out market assessments, determined priority markets, recommended partners and home-office support required. Result - sales and profits coming from the region have multiplied despite market/economic problems that occurred during and after the entry strategy assessment.

Developing a Talent Pool of Globally Promotable Managers
Multinational pharmaceutical company that had no common approach to marketing personnel development. Worked with project team to establish a development track and customize programs to company and industry needs. Programs are now a part of the core development process and have been used (with continual updates and enhancements) for seven years. Many of original participants are now general managers or directors at headquarters level.
Shortening Time to Market
R&D/product development group working towards improving metrics/cycle time. Worked through facilitation and process assessment by internal teams to map processes and identify improvements and fundamental changes in operations. Result - up to a 40% reduction in time required at this stage of the R&D process, and an internal 'ownership' of continuing to build towards greater efficiencies.
From Reactive to Proactive - Planning in the Midst of Change
Technology company that had gone through a series of mergers and identity changes, struggling to overcome issues related to these changes and simultaneously meet the challenges of a difficult economic/industry environment. Facilitated a strategic planning process designed to build a cohesive and aggressive approach to establishing a strong growth posture, but requiring a minimal time commitment on the part of management.
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